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The MSSZ's four member companies, which dominate the Hungarian beer sector, saw their sales decline by 11% to 6.48 million hectoliters in 2004, following a 1% decline in 2003. However, MSSZ president Elemer Kiss noted that sales in May-June this year already show a small upturn compared to the same period last year.
In 2004, standard brands accounted for 77% of beer sold, up from 75% in 2003, while the share of premium brands dropped two points to 20%, with specialty brands making up the remaining 3%. Alcohol-free beer sales totaled 179,000 hectoliters, down from 227,000 hectoliters in 2003 and breaking five straight years of growth.
By packaging, there was a marked increase in sales of canned beer, up from 23% to 35% of total volume, with a corresponding decline to 50% in the share of bottled beer. Keg sales amounted to a stable 14% of total sales.
Beer imports more than doubled in 2004 compared to the previous year, to 965,000 hectoliters. Of this, 36% was imported by MSSZ member companies, and the rest by independent importers, mainly that of lower-priced canned beer. Meanwhile, Hungary's beer exports remained minimal, rising from 49,000 to 60,000 hectoliters last year.
